CHAPTER ONE
1.0
INTRODUCTION
According
to Amugwum (2007), Quality control is a process that ensures that quality of
the products both in design and performance is standardized so that it can
satisfy the needs of taught market and other consumers. Quality control is also
viewed as the practice of checking goods as they are being produced to make
sure that they are of a high standard quality control as the know it today was
one of the most highly refined support area of general manufacturing. Prior to
early 1900’s, quality control was closely organized in business enterprises
some argued that quality control is not really important because they view it
as economic waste others maintains that is important in business operations and
the products will be well recognized in the world and it have meet the standard
o organization of Nigeria (son).
Nigerian
Nestle plc view it as quality control beings when raw materials are purchase
and received which will be stocked the basic goal of quality control is to minimize the cost of failure on
made in Nigeria goods, such goals will
help to achieve high quality standard in the organization. The role of quality
control is to ensure that appropriate standard of quality is set.
Quality
starts with the designing of product in accordance with the customers
specification it also involves the establishment of standard the use of proper
materials, the selection suitable manufacturing processes and operation and
inspection of the product to make the target of the specification finished
goods are also checked to make sure it meet. The set standard the process is
known as a quality control.
Nigeria
made goods are those goods otherwise termed product which are not imported from
other countries to argument home consumptions. They are domesticated goods originated
within the National boundaries example are Milo, Nescafe, cereals, Nan milk,
Golden Morn, etc. produced by Nestle Nigeria Plc, Aba.
1.1 BACKGROUND
OF THE STUDY
The
role of quality control on the demand of made in Nigeria goods started a long time
ago while Nestle Nigeria plc began sampling trading in (1961). Since then they
have being the leading food manufacturer and marketing company in Nigeria. The
role of quality control on the demands of made in Nigeria goods have increased
their standard produce in Nigeria while the consumers developed interest
on made in Nigeria product because of
the high standard of the quality of the product while Nestle Nigeria Plc Aba,
is to optimize its progress and development and as a result of this, it ensured
that the continuity of the company with the high quality product, high standard
of integrity Nestle Nigeria plc, Aba had its success continuity to contribute
of the progress prosperity and to development of the Nations economy. Nestle
Nigeria plc aba is associate with the Nestle group it is largest food company
in the world and also has the top quality products to the world.
1.2
BRIEF
HISTORY OF THECASE STUDY
The
Nestle Nigeria plc was incorporated on 20th February, 1961 as
clearing and manufacturing company the Nestle Nigeria plc standard full
operation in 1962 industrial avenue Ilupej, Lagos – state with the expansion of
the goods and services in the state, the company decided to relocate the organization
headquarters to Agbara in Ogun State 1995 with the capacity of sixteen hecters
of land.
In
1980 the company decide to open a regional headquarters in Osisioma in Aba, Abia State
of the country to help in the distribution of the product within the Eastern
part of the country. The company start full operation in 1981. after the
construction of the company building 154 Azikiwe road Aba, Abia State,
and the recruitment of the staff to enhance efficient production and
distribution of the good and services within the region of the country.
The
capital based of the company as was reported that they started with N13.0000 or
51000.00 capital 0.0023 for the first year, and also the profit margin of the
company had also in an increased.
The
staffing of the Nestle Nigeria plc, Aba,
comprised the managers, assistant managers, marketing and sales manager,
ordinary staff and contract staff. the total staff of the company added up to
five hundred and sixteen (516), the staff were grouped into various departments
to co-ordinate division of labour within the company. The staff are well
motivated in terms of incentive, training and the management also corporate
with the staffs and build a good working relationship with them: these are
really help the company to achieve and enhanced productivity from its staff.
Presently
the organizational operation and production of the company are as follows:
Milo,
Nescafe
Cereals
Nan
milk
These
are the main products of the company and those products are well recognized by
the consumers. In terms of food beverages the nestle Nigeria plc is the leading
organization among other food beverage in the country. due to their quality
control.
1.3
STATEMENT
OF THE PROBLEM
In
any competitive market, marketing managers often faced with the problem of how
to determine the nature demand parttern of their product in the target consumers,
the pertinent goods proportion of Nestle Nigeria plc consumer benefit from high
of quality control and low price of the product.
Another
problem is how to enhance reputation for the company’s products and sales, how
standards will be set and meet.
1.4
PURPOSE
OF THE STUDY
This
study seeks to examine the following specific objective
1.
To evaluate the role of quality
control on demand.
2.
To examine the quality control
programme of Nestle Nigeria plc Aba.
3.
To examine possible ways to enhancing
reputation for the company’s products and sales
4.
Another core objective of this study
is to make recommendation for improving quality control on the sales of Nigeria made
goods.
1.5
RESEARCH
QUESTIONS
i.
How does the company maintain its
quality.
ii.
Does effective cost of management has
effect on quality control
iii.
In what way can quality control be
improved
iv.
Does laxity amongst workers has effect
on quality control
v.
What effect has quality control on
demand
vi.
Has quality control has any bad
effect.
1.6
RESEARCH
HYPOTHESIS
The
following hypothesis were formulated
Ho: Quality control does not enhance the sales
of a product.
Hi: Quality control enhance sales of a product
H0;
qaulty control does not contribute to
the profitability of the company.
H1: Quality
control contribute to the profitability of the company.
1.7
SCOPE
AND LIMITATIONS OF THE STUDY
The
scope of the study was centered on the role of quality control on the demand made in Nigeria goods with Nestle Nigeria
plc, Aba as the
case study.
LIMITATIONS OF THE STUDY
The
unwillingness of the management of Nestle Nigeria plc Aba, to give me information about some critical aspects of the project because they
felt it is against the policy of the company to disclose such information.
Illiteracy
on the part of respondents posed lack of trust and non-challant attitude
towards the questions effect the return of the questionnaire.
Time
that is time constraint in that it is at the time the researcher is preparing
for her ND examinations that she is also writing the project.
1.8
SIGNIFICANCE
OF THE STUDY
The
significance of this project is based on three categories
As
a researcher it help me to obtain my National Diploma (ND) certificate and also
understand how quality control can be improved buying decision. The benefit to
the practitioner and the public in the production line is that from the
recommendation, they will know exactly the importance of quality control to
improve customers, satisfaction.
The
project will also help the students for future research as a secondary data
collection source when they are searching for information about quality control
or what writing other projects.
1.9
DEFINITION
OF TERMS
QUALITY:
According to Ezumah (2007), Right quality is that which can be purchased at the
lowest cost to fulfill the need or satisfy the intended function for which the
goods are being purchased.
QUALITY CONTROL:
According to Anugwum (2007), quality control s the process of setting standards
of acceptability for the goods purchased and produced by the organization and
being the acceptance of material upon those standards.
PRODUCT:
Alfred (2006). Quoting Kotler, defined product as anything that can be offered
to the market for attention acquisition or consumption. It includes physical objects,
services, personalities, places organizations and ideas.
Marketing:
Edoga (1997) defined marketing as the performance of business activities that
direct the flow of goods and services from the producer to the final consumer.
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