IMPACT OF INTANGIBLE ASSETS ON CORPORATE PERFORMANCE



CHAPTER ONE
1.0       INTRODUCTION
1.01  GENERAL DESCRIPTION OF THE AREA OF STUDY
One aspect of definition considers intangible assets as identifiable non-monetary assets that cannot be seen, touched or physically measured, which are created through time or effort and that are identifiable as a separate asset (from Wikipedia (2009) intangible assets).

A broader definition says that intangible assets have no physical characteristics but are of value because of the advantages or exclusive privileges and rights they provide to a business (from Financial Accounting by Roger H. Hermanson, James Don Edwards and L.Gayle Rayburu).

Indeed, intangible assets generally arise from two sources.
i)             Exclusive privileges granted by governmental authority or legal contract such as patents, copyrights, franchises, trademarks, trader names and leases.
ii)           Superior entrepreneurial capacity or management know-how collaboration activities, leverage activities, structural activities, customer loyalty which is called goodwill.
In most companies today, intangible assets are a major value driver and account for more than tangible assets. Research estimates that between 70% and 85% of all assets are intangible assets. Intangible assets is also a non-physical and non-current and are reported in a separate long term section of a balance sheet.

1.02  BRIEF HISTORY OF FIRST BANK OF NIGERIA PLC.
First Bank of Nigeria Plc was founded in 1894 by sir Alfred Jones, a shipping magnate from Liverpool, England. This bank is the premier bank in West Africa and the leading financial services solutions provider in Nigeria. The bank’s contribution to the economic growth and development of Nigeria over the last 116 years has been driven by commitment to the provision of excellent bank services. The bank’s inception name was Bank of British West African (BBWA).

Development of intangible assets in first Bank  of Nigeria Plc began with the enhancement of the earning capacity of the bank via strong emphasis on growth  sector/strategic Business Unit (SBU) alignment, service excellence and performance management. The strength of the intangible assets bring to bear given the degree of synergies present with our strong commercial banking franchise

1.03  STATEMENT OF THE PROBLEM
Impact of intangible assets on corporate performance must have been tremendous but they are largely unaccounted in financial statements. The basic problem of this study are:
a)   The inability of quantifying intangible assets by accountants and financial analysts. Different approaches used by them (accountants and financial analysts) complete on how to define, classify and incorporate these assets within mainstream accounting and valuation.
b)   The absence of effective and efficient understanding of how intangible assets can creates arguments in the heart of the business case for corporate responsibility.
c)   Intangible assets being largely unaccounted in financial statements. For example, the balance sheet assets of coca-cola or Microsoft  account for less than 5% of their total value.

1.04 Purpose Of The Study
The aim of the study are as follows:
i.             To determine the intangible assets on profitability of the organization.
ii.            To evaluate difficulties in measuring intangible assets.
iii.           TO find the effect of unaccounted intangible assets on financial statements.

1.05       RELEVANT RESEARCH QUESTIONS
1.  What are the impact of intangible assets in first bank of Nigeria plc?
2.  What are the information and current innovations intangible assets has supplied on corporate performance?
3.  What are the ways intangible assets influence and improve the performance of companies?
4.  Is there any negative effect on the impact of intangible assets on companies when they fail to adhere to the recommendation of financial accountants?

1.06  DELIMITATION (SCOPE) OF THE STUDY
Delimitation: In this study, the researcher limits his research to finding impact of intangible assets on a corporate performance using First Bank of Nigeria Plc as her case of study organization.

In the organization, First Bank of Nigeria Plc, she used the managers, accountants, account clerks and cashier.
LIMITATION:      The researcher encountered several difficulties that restrained the collection of his data. As a result of this, the reader should not think that the researcher conducted this research on a smooth sailing platforms. Thus, that the whole information she needed was given to her. However, all efforts were made to make  sure that unbiased data were collected. The impediments encountered are:

Office Protocol: The office protocol of First Bank of Nigeria Plc, Afikpo which includes visiting the company only on certain days. Their visiting days posed an obstacles on the company as some of the visitation days were not convenient to her. Again, the bank’s policy of not giving out confidential information was equally a problem.

Questionnaire:- Many people feel reluctant to complete the questionnaire. The mood of the respondents generally affected the answers given and analysis were delimited to the answers got.

Time: The period given for the completion and submission of the project report was not enough for the researcher to carry out an effective all-embracing research on the topic chosen. And being a student, academic works restricted the time given to the research.

Financial: The researcher was constrained by high cost of materials used for the production of the project. Also, being a student who was dependent, the researcher had a little finance at her disposal to buttress the research.
1.07  ASSUMPTIONS
During the course of this study, it is assumed that the management of First Bank of Nigeria Plc would co-operate with the researcher by completing and returning the questionnaires.
-          Also that the supervisor will provide the researcher the necessary guidance required to complete the study successful.
-          It is assumed that the researcher will fight tooth and nail in all ramifications to reach the accomplishment of this project by using textbooks and journals.
-          The researcher assumes that financial constraints and time limit will not prevent the researcher to find out the essential material for this project.
-          The researcher also assume that the knowledge derived from this project will enhance her knowledge. For future prospect as a prospective accountant.


1.08       SIGNIFICANCE OF THE STUDY
It is the fervent belief of the researcher that this study shall be of immense belief to users while making various economic and investment decision by:
a.    Pinpointing area(s) of concentration in the analysis of intangible assets by users to suit their purposes.
b.    Serving as immediate reference point and as a “self teacher” in the analysis of intangible assets.
Serving as reference point for future researchers.


1.09  DEFINITIONS OF UNFAMILIAR CONCEPT
-        Amortization:- It is the term used to describe the system write-off of an intangible asset to expense.
-        Leasehold: - The rights granted under a lease
-        Useful life:- It is the length of time the company holding a depreciable, depletable a amortizable asset intends to use it.
-        Patents:- A patent is a right granted by the federal government giving the owner the exclusive right to manufacture, sell, lease or otherwise benefit from an invention for a limited period of time.
-        Copyrights: A copyright is an exclusive right granted by the federal government giving the owner protection against the illegal reproduction by others.
-        Franchises: - A franchise is a contract between two parties granting the franchises (purchases of the franchise) certain rights and privileges to use the name of the business for a service in which he pays a sum of money called ROYALTY  to the franchisor.
-        Trademarks / Trader-names:- It is a symbol, design, or co-operate logo used in conjunction with a particular product or company. A trademark is sold or a company does business
-        Leases:- A lease is a contract to rent property
-        Goodwill: - It is an intangible value attached to a company resulting mainly from the company’s management skill and a favorable reputation with customers to produce an above-average rate of return on investment.
-        Effective:- It can be defined as having the desired effect producing the intending result.
-        Corporate Performance:- It is the set of processes, customs, policies, laws and institution affecting the way a corporation (or company) is directed, administered or controlled.

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